we envision a future where thermal spas become the new Nightclubs, where saunas with friends replace beers at the bar, and genuine connection and well-being overcome the isolation of modern life.
Will you join us in bringing this movement to life?
Our mission is to create sanctuaries where people can reset, reconnect, and build meaningful relationships—transforming both our cities and the well-being of future generations.
Sign up to learn about investment opportunities and founding community memberships.
Social Wellness Movement
Loneliness is the New Epidemic—Social Wellness is the Cure
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Loneliness = Smoking 15 Cigarettes/Day
Mortality impact of being socially disconnected is similar to that caused by smoking up to 15 cigarettes a day.
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U.S. Surgeon General Declares
The loneliness epidemic critical priority for our country calling for more social connection and community.
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73% of Gen Z Report Feeling Lonely
Sometimes or always, making them the most isolated generation. Millennials also experience high levels of loneliness.
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Wellness Over Alcohol
Only 21% of Gen Z drink on a regular basis - spending more of a % of their income on general wellbeing.
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Values Shift Toward Health
60% of Gen Z prioritize a healthy lifestyle over money, career, or family. Strong social ties boost immunity and reduce stress.
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Saunas as Social Medicine
Social saunas and bathhouses are fast becoming a remedy for loneliness, according to the Global Wellness Institute.
THE Opportunity
An Untapped, Explosive Market
The $4.5T global wellness economy is booming — but communal thermal wellness remains vastly underdeveloped in North America.
Urban bathhouses are a top 10 trend according to the Global Wellness Institute.
Thermal spas are one of the top 3 fastest growing segments in wellness by 2025 and into 2028.
U.S. spa market breaks historic record in 2022, growing by 11% year over year.
